Unifying the Clubhaus Golfing Experience Through a Connected Flow

Researching Users

Golfers navigate fragmented booking methods and manual food ordering throughout their round. 83% expressed interest in a single platform that combines tee times and dining for a more seamless experience.

Competitive Analysis

Nearly half of golfers have to wait for a cart to pass by, making food ordering unpredictable and interrupting their round.

Feature

Tee Time Booking

F&B Ordering

Delivery Tracking

Course Discovery

Hole-Based Ordering

Booking Confirmations

Clubhaus

ClubGrub

Jonas Clubhouse

GolfNow

Noteefy

Golfers Juggle Multiple Services

Golfers navigate fragmented booking methods and manual food ordering throughout their round. 83% expressed interest in a single platform that combines tee times and dining for a more seamless experience.

Discovery #1

Users have an incomplete golfer journey

The Clubhaus experience is fragmented across the golfer journey. It supports ordering during Play, but leaves key moments like booking, arrival, and return disconnected.

Discovery #3

Strong interest in an
all-in-one golf app.

Competitors offer either tee time booking or delivery tracking, but not a connected experience. By integrating both, Clubhaus can create a seamless, context-aware journey that supports golfers throughout their round.

Discovery #4

Golfers want convenience
and simplicity.Golfers want convenience and simplicity.

Competitors offer either tee time booking or delivery tracking, but not a connected experience. By integrating both, Clubhaus can create a seamless, context-aware journey that supports golfers throughout their round.

Mapping out our users and persona

I turned research insights into early wireframes and concepts, exploring different ways to solve the experience. A/B testing helped refine those directions into designs grounded in real user behavior.

Arthur Smith

Information

Age:

34

Occupation:

Marketing Manager

Location:

Atlanta, GA

Golf Frequency:

2–3 rounds per month

Bio

Arthur is a recreational golfer who enjoys playing with friends on weekends. He typically books tee times online and prefers convenient tools that make planning and playing rounds easier.

Goals

• Quickly book tee times without checking multiple websites
• Easily order food and drinks during a round
• Spend less time using his phone while playing
• Find courses nearby with clear pricing

Behaviors

• Uses golf apps occasionally to book tee times
• Plays 2–3 rounds per month, similar to most survey respondents
• Often buys 2–3 drinks or snacks during a round
• Usually orders food from the cart service or turn stand

Pain Points

• Booking sometimes requires checking multiple platforms
• Golf apps can feel cluttered or complicated
• Hard to know what food options are available during the round

From Insight to the Course

I turned research insights into early wireframes and concepts, exploring different ways to solve the experience. A/B testing helped refine those directions into designs grounded in real user behavior.

Design That Works With Golfers

Every Clubhaus feature was intentionally shaped by human factors principles to reduce cognitive load and friction on the course. From recognition-based cart recovery and mistake-proof booking to live tracking, haptic alerts, and open tabs, each interaction keeps golfers focused on their game while making ordering and booking feel effortless.

UX Principles

Recognition Over Recall

Used course imagery in the UI to help golfers recognize courses, making booking faster and reducing errors.

UX Principles

People are motivated by progress

Visible progress through bars and order status reduces uncertainty and makes the wait feel shorter, creating an experience that builds trust and encourages repeat orders.

UX Principles

People are driven to create categories

Color schemes for different categories help golfers visually recognize options, such as using red, orange, and green to indicate demand for tee times.

UX Principles

People are inherently lazy

Surfacing past bookings helps golfers recognize familiar courses and tee times instead of searching from scratch, making repeat bookings more effortless.

Testing Our Prototype

Testers completed core tasks: booking a tee time and tracking a food order. Findings led to clearer pricing, richer menu details, and more reservation context.

Before

Users wanted a clearer hierarchy, with the total price more prominent and visible without scrolling, since it was previously pushed to the bottom of the screen.

After

We added a sticky price pop-up that keeps the total visible while users scroll through the details, paired with a clearer visual hierarchy.

Before

Users wanted more useful information on reservation screens, especially details like wait times and ratings, as the existing information felt too limited.

After

The course page now leads with the map for a clearer sense of location, and surfaces real-time wait times, course conditions, and recent player reviews.

Before

The overuse of purple was too much, it distracted users from the CTA, and the colors clashed and had too much hierarchy.

After

The color palette was simplified by removing purple and giving yellow a more intentional role. Yellow now functions as a dedicated accent for ratings, creating clearer visual emphasis without competing with other UI elements.

Tee Time Booking

Booking goes from
disconnected to effortless.

Golfers can discover, book, and confirm tee times in one place with visual course discovery, color-coded availability, transparent pricing, flexible booking preferences, and one-tap checkout.

Tee Time Booking

Your Next Round, Simplified

Clubhaus learns golfers' favorite courses, times, and group sizes, then turns them into one-tap “Book Again” options — eliminating repetitive steps and making repeat bookings effortless.

Delivery Tracking

Delivery goes from
invisible to trackable.Delivery goes from invisible to trackable.

Golfers can track orders in real time with a live map, dynamic ETA, and delivery status timeline. Driver details, call/message options, and push notifications keep golfers informed without needing to check the app.